Spanish designer dresses last brides as coronavirus halts weddings

She is finishing the dress herself because her employees are in quarantine and her factory has been shut since March 16 after two workers tested positive for the coronavirus.Spain, one of the countries worst-hit by the pandemic, is the second-biggest exporter of wedding dresses globally after China. A large proportion of the industry is centred in the Mediterranean city of Barcelona.

“We are trying to serve the brides who have not put off their weddings,” Garcia says, standing in a room with stacked bales of lace and sequin-embellished fabric. “We’ve come to make this dress to make sure the bride can happily get married.”Garcia’s business has been hit on several fronts – weddings have been postponed, trade fairs where she makes most of her sales cancelled and the supply chains for the fine Italian fabrics she uses have ground to a halt.“All our fabric orders are on hold. It’s not just that we don’t have workers, we don’t have any raw material with which to work,” she says. No new dress orders are coming in.The sudden freeze on her business is emblematic of the paralysis sweeping Spain’s economy, where small companies account for nearly three-quarters of the labour market.The government, like many around the world, has announced a multi-billion-euro package of measures to help the economy weather the outbreak like offering state-backed loans to businesses and paying benefits to furloughed employees.But small businesses across the country are grappling with an unprecedented scale of disruption.The Valmont Barcelona Bridal Fashion Week is one of the biggest events in the wedding industry calendar, bringing hundreds of buyers and brands from around the world to buy and sell. But the April date has been postponed to June.“That’s where we make most of our sales for the whole year,” says Garcia, standing next to a rack of plastic-wrapped white gowns, trimmed with diamante and lace.“We are keeping our expectations low on whether it will take place in June because countries are totally shut down.”

Related Posts

Demand for gold plunges after Trump win

After a “really good” first quarter of 2016 for gold demand, the first three months of this year was “not a strong quarter”, World Gold Council director…

Coats launches software division for the fashion industry

The industrial thread manufacturer, whose clients include Nike, H&M Group, Under Armour and Gap, said the new business unit called Coats Digital will encompass multiple software brands…

Online revolution- 95% of Brits have shopped online in past six months, survey finds

According to research conducted by and business process outsourcing expert Webhelp, only 5% of UK shoppers said they hadn’t bought anything online in the last six months, and…

Puma is ‘most sustainable fashion brand’ using this surprising measure

And it has concluded that Puma is the most sustainable on this measure, followed by The North Face and Tommy Hilfiger.For its fashion Energy Report, Utility Bidder…

Middle East luxury market to double in size by 2030, says BCG

 Other studies seem to confirm these expectations. A report recently published by Altagamma, summarising the opinions of about 20 analysts, has for example revised the association’s forecasts…

UK BNPL crackdown gets closer, Millennials and Gen Z are key BNPL debtors

It means lenders will need to undertake more robust affordability checks on borrowers and offer clearer information, only issuing credit that’s “genuinely affordable”.And financial watchdogs will have the…